The scope of this specialist's work in the organization covers the key task of stimulating sales growth, attracting a wider audience of buyers, increasing the frequency of purchases and setting higher prices. This principle is formulated in the book "The End of Marketing as We Know It", written at the beginning of the century by Sergio Zyman, a former head of the marketing department of large companies in the American FMCG. Despite the fact that much time has passed since the publication of his work, the main goal of such activities has not lost its relevance and remains a priority.
However, it is important to note an important aspect that is often overlooked by business leaders and entrepreneurs. When it is said that marketing is aimed at increasing sales volumes, it is implied that a specialist in this field creates favorable conditions for achieving this goal. At the same time, the function of selling the goods itself is in no way replaced.
Thus, the role of marketing is to search for the end consumer in a vast information field and to interact with him in order to prepare for making a decision in which the company's offer meets his expectations.
Job responsibilities of the head of the sales department
Source: shutterstock.com
This process “warms up” the philippines email list target audience, so that when potential buyers contact sales managers or show up at the point of sale, they already have a formed or close to completed decision in favor of the brand promoted by the company.
In this context, a marketer can be compared to a train conductor. He meets passengers, checks their tickets, makes sure no one gets lost along the way, creates comfort in the carriage and carefully responds to their requests and comments so that the travelers want to come back again and give recommendations to their friends and family. The marketer is responsible for providing the most pleasant service on the "way" and bringing the "passengers" to the final station, where they, themselves or with the help of the company's salespeople, will perform the main action - a purchase. This is what it was all about.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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