But length is not the only criterion. Every business has a goal. Accordingly, all tools and all content should work towards it.
(Yes, yes, not everyone follows this rule)
So let's first decide that you definitely need clips in VK. And for this, let's look at the statistics.
Briefly about the main thing
"Rivers, rivers, rivers... You are in my rivers": how to make a video that will fly - image 5
"Rivers, rivers, rivers... You are in my rivers": how to make a video that will fly - image 6
"Rivers, rivers, rivers... You are in my rivers": how to make a video that will fly - image 7
based on materials from VK Content Day
Hit the bull's eye
So, what goals can be achieved with the help of clips:
the scope and image goal is to form a brand image;
performance promotion.
In this article we will give general recommendations that can be adjusted to suit your specific task.
It is important to understand that clips can be found by philippines telegram data completely different users in different places (they are very easy to share in messengers, for example). And based on the degree of warming up, you can divide the audience into several segments.
"Rivers, rivers, rivers... You are in my rivers": how to make a video that will fly - image 8
The promotion strategy in clips should take into account the interests of each segment. For example, the task of a clip that is designed for a cold audience is to interest, attract attention, and ideally make them subscribe. The task of a clip for a hot audience is to sell.
You can create a funnel of 8 clips per month, where 5 clips will work on traffic to the community, 2 clips on warming up and 1 on sales. And lead potential clients through this funnel.