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Eargo
By using SmartBid, Eargo, a D2C hearing aid company, decreased their CPA by an impressive 16% by letting the technology automatically optimize campaign bids. Rather than spending so much time managing site-level bids, the company used the freed-up hours for more meaningful work, including developing new creative strategies.
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MoneyWise
Wise Publishing tapped Taboola with two objectives in mind: to drive paid traffic to their site MoneyWise.com and to engage users with on-site sponsored content. SmartBid used data from Taboola’s network and the conversions data from across MoneyWise’s funnel to bid efficiently and effectively, resulting in a 14% increase in time-on-site and a 14% increase in revenue per session.
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Propstory
ng agency in India that runs campaigns for well-known international real estate brands, approached Taboola with the goal of increasing their lead generation efforts and boosting brand awareness. By using SmartBid, Propstory reached a high-quality audience that resulted in 10,000 people per month who were actively interested in the marketed apartments and a 40% increase in conversions.
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Square Yards
Feeling like they had exhausted the potential of some of their other marketing channels, technology-driven real estate brokerage Square Yards turned to Taboola to launch sponsored content campaigns on the open web. The company accomplished their marketing goals by using several of Taboola’s capabilities, including SmartBid. The campaigns generated a 15% higher conversion rate than other marketing channels and a staggering 50,000 quality leads.
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Lubinski Group
Lubinski Group, an Israel-based car importer, decided to work with T