Main digital marketing strategies

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Do you know what the best digital strategy is for your company? Discover the Main Digital Marketing Strategies here!
Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target audience profitably. A set of institutions and processes for creating, communicating, delivering and offering exchanges with value for consumers, customers, partners and society in general.

The fact is that there are many ways to communicate with your audience. These methods are divided into types of marketing strategies that can vary in format, content, approach, and even position within the funnel. In an ideal world, your company can combine several, attacking on multiple fronts.

In this post, we will show you the main types of marketing strategies, with their characteristics, ideas and concepts.

Top Marketing Strategy Examples
Let's talk about different types of marketing strategies , including: Digital, Content, Inbound, Relationship and Personal.

As we said above, they are not isolated from each other. Many concepts overlap and are complementary. A good strategic marketing plan includes different types of actions, adapted to the reality of the business .

Digital Marketing
The Internet is such a part of our lives that it is practically costa rica whatsapp data impossible to do anything without it. From simple things, like getting the address of a pharmacy, to more complex things, like conducting public opinion surveys or developing cash control software, almost everything goes through the Internet.

Therefore, it is increasingly rare to see people disconnected with the internet at their fingertips on their smartphones . And if our routine has changed completely with the internet, the purchasing process is no different.

We look for products and services we want on the internet, whether to search for the best prices when we already know what we want or to look for information about a certain product or service when we are still considering the possibility of purchasing it.

Finally, we also use the internet to find out more about a problem we have, even when we don't even know if there is a solution to help us.

This is all Digital Marketing: a set of strategies aimed at promoting a brand on the internet, using different online channels and methods that allow the analysis of results in real time.

There are many possible applications for Digital Marketing. However, there are techniques that stand out for being widely used and almost always bringing positive results. They are:

Quality Content Production;
Email Marketing;
Social media;
Conversion Optimization – CRO;
Search Engine Optimization – SEO;
Content Marketing
Content Marketing is a marketing strategy focused on creating and distributing relevant content without explicitly promoting the brand. With it, the company helps its target audience solve their problems and becomes an authority on the subject.

This marketing strategy informs people so that they not only respect your brand and see it as a reference, but also become your customers. Who knows, maybe even fans, “brand advocates”!

Without a well-designed strategy, however, Content Marketing is not enough to generate the best results. The method delivers results, but it requires dedication to planning and strategy.

A good Content Marketing strategy requires a variety of formats, depending on what makes sense for your business. Some of the most popular are:

Blog;
eBooks;
Videos;
Social media;
Emails.
Content Marketing, therefore, is not just about writing a text on a blog, posting it on Facebook and waiting for the results to magically appear.

You need to plan what to write, when to publish, which channels to publish on, which formats to use, which persona to target and, fundamentally, what result to achieve.

Inbound Marketing
Inbound Marketing is a set of marketing strategies that aim to attract and convert customers using relevant content. With it, the company does not go after customers, but explores channels such as search engines, blogs and social networks to be found. One of the most important among the Main Digital Marketing Strategies.

This attraction is achieved by offering quality content to your audience. Since content production is the main fuel for Inbound, it is necessary for the audience to perceive value in it and, therefore, for you to communicate with the right people.

So you first need to know what your audience’s interests, questions and challenges are. That way, you can offer materials that help people or companies solve their problems.

This marketing strategy can also make this audience realize an opportunity they hadn’t realized before – and the solution is exactly the service or product you offer.

This path is what we call the sales funnel. In it, your company's goal is to help this audience "walk" to the bottom of the funnel, converting them into customers .

Relationship Marketing
Relationship Marketing is the combination of strategies for building and disseminating a brand, prospecting, loyalty and creating authority in the market. Its goal is to help companies win new customers and retain them.

A well-executed Relationship Marketing strategy can also turn these customers into fans, advocates and promoters of the brand.

This way, it is possible to become a reference in the market by offering good experiences to users. To achieve this, the company develops a relationship in which it offers advantages to customers and prospects .

Apple is an example of a company that understood how to do this well, and thus gained legions of devoted fans. As you can see, the result is satisfied customers, which is reflected in sales, revenue and the survival of your company.

Personal Marketing
Personal Marketing is the set of actions that seek to increase the value of your personal image. In other words, it is the marketing of your personal brand, so that other people see you in a positive light.

Don’t think that the idea is to pretend to be something you’re not. In fact, the focus is to highlight the most relevant aspects of your personality and your work . With the right personal promotion strategies, you’ll be able to stand out. Download our Free E-book with 158 Digital Marketing Tips for you to start applying to your business today.