Digital Transformation and Change Management: The Differences

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People often talk about change management and digital transformation as if there were no difference between the two terms. Digital transformation often requires change management and in fact both processes are closely related. However, there are differences that we would like to highlight for you below.


What does digital transformation mean?
One statement that is made time and time again is that digital transformation is about technology - and that is partly true. Digital tools are part of digital transformation. However, implementing a new ERP system or CRM platform is not enough if employees do not change their behavior. Digital transformation
is the process of using digital technologies to albania whatsapp data create new - or change existing - business processes, corporate cultures and customer experiences to meet changing business and market needs.

What is Change Management?
Change management is a systematic approach that involves dealing with the transformation of organizational goals, core values, processes or technologies. The purpose of every organizational change management initiative is the successful implementation of strategies and methods that bring about change while simultaneously strengthening acceptance of that change.
In short: Digital transformation creates new or modifies existing processes or corporate cultures. This change is made possible by the use of digital technologies and change management.

Why is this important?
Imagine your boss coming into your office and saying, "We're going to change your job description. You're no longer going to drive to visit customers. In the future, you're going to stay in the office and only use your laptop for customer communication." That would certainly be a change.

Some people are optimistic about this situation and excited about new opportunities. Others, however, feel fear and uncertainty about upcoming changes. A full 62% of people do not like to leave their comfort zone or do so only occasionally. However, when we introduce new technology , we almost always change the roles and responsibilities associated with the technology.