What is it? Direct sales involve personal contact between the seller and the buyer. This could be a meeting, a telephone conversation, or communication in a messenger. Large companies armed with this business strategy are Avon, Oriflame, Amway.
How? To effectively sell directly, you need to follow a strict procedure, use effective methods and techniques, and choose the right main product. In this case, success is guaranteed.
The article explains:
What is direct sales in simple terms
Advantages and Disadvantages of Direct Selling
Examples of Direct Sales Used by Large Companies
How to Start Direct Sales
Stages of direct sales
8 Effective Direct Sales Methods
Ways to improve the effectiveness of direct sales
10 Rules of Direct Sales
5 Common Mistakes in Direct Sales
Direct Selling Frequently Asked Questions
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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What is direct sales in simple terms
Direct sales are the process of kazakhstan email list selling goods or services as a result of personal interaction between the manager and the client. The range of products offered can be very diverse: from cosmetics to building materials. The product presentation takes place in a place convenient for the client, such as an office or a restaurant. Direct sales can be carried out not only in person, but also through various gadgets (calls, personal messages) and other communication methods.
Direct sales
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The most common examples of direct sales of goods are the work of sales representatives and distributors. The method includes personal conversations between the client and the manager, while indirect sales are carried out through intermediaries. The first method is most often used by small and medium-sized enterprises that do not yet have a stable consumer base and reputation in the market. The second is more common among large companies. Unlike direct sales, indirect sales can be carried out with the participation of:
Dealers who purchase a lot of goods for subsequent retail sale at a higher price.
Distributors who purchase products from the manufacturer in large quantities and sell them wholesale or in retail outlets, having an extensive customer base.
Franchisors who acquire the right to use a brand and sell products under its name, such as McDonald's, Subway, Starbucks and others.
Cooperation with intermediaries is of interest to large organizations, as it contributes to additional income and promotion of products on the market.
Direct sales of products can take place in different places: on the street, in shopping malls, in offices, and even at home. Usually, this happens in a neutral territory, such as a public place, or where the customer is more comfortable. Often, product presentations are held in shopping malls, where salespeople offer to try new products, find out the consumer's opinion, and talk about the features, composition, and benefits of the products. Typically, such approaches are used to present cosmetics, body care products, or household models.