dates for when a customer must use them

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After making a purchase, they send out a "bonus" $5 reward with a relatively short term expiration date.


12. Creating customer retention with in-store currency (ft. Kohl's)
Another way to wrap monetary discounts for repeat purchases is through store currency.

Tied to identity - By default, store currencies must be tied to cell phone database a customer ID.
More flexible - Store currencies can be updated in real time. It is possible to exclude products in-store currency can be used for, or set up expiration
From a customer lifecycle management perspective, in-store currency can be used across the customer stages. However, we place them here because their main benefit is in driving repeat purchases.


Above, Kohl's makes excellent use of their in-store currency, "Kohl's Cash". They trigger the above message when a customer fails to use their in-store currency, placing a clear expiration date and a clear reason for them to come back to the store.

Customer loyalty stage examples

Customer loyalty programs have become a staple strategy in moving customers to the final lifecycle stage.


We shown before how returning and loyal customers are much, much more profitable than new ones. In our last study on the subject, we found returning customers