Content Management Errors

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Separation of roles. If the resource owner is engaged in posting content, you don’t have to think about it. But in the case of collective work, roles must be distributed. Otherwise, this may lead to undesirable consequences, such as accidental deletion of pages or restriction of access for colleagues.

Time. If the work needs to be done quickly, you should avoid using custom CMS. Large-scale products, such as 1C-Bitrix, have many settings, and even experienced developers cannot quickly pastors in the us email list deploy a site on them. Therefore, it is better to choose a constructor or a simple system like WordPress.

Development. If the business is planned to expand in the future, it is desirable that the selected engine has the appropriate functionality. Let's assume that at the time of launch, the online store had several dozen products. However, during the year, the business owner is going to include thousands more different models in the assortment, so the site should have a personal account, blog, search, etc.

No CMS can be called unambiguously better or worse. The engines themselves are only a means to achieve the set goals in online trading. Therefore, the choice should be determined by the features of a specific CMS.

CMS for content management


One of the typical problems associated with publishing content is that it does not produce the desired results. Even if the target audience is carefully analyzed and the publications meet their needs, the number of visitors may be low. So what is the matter?

This can all be explained by a number of miscalculations that negatively affect the quality of the content:

Striving to be trendy

Some experts believe that it is better to communicate with the audience in their own language, using various slang expressions and neologisms. It is important to understand that if the product is intended for young people or even children, familiarity should be avoided.

Determine what will make your product stand out from the crowd and who might be interested in purchasing it. Then, create content that will retain its value regardless of changing trends.

Too much text

Even the most original idea can be unrealized if it is presented in too much detail. Remember that reading from a screen and studying books are two different things. If the text is voluminous and its meaning cannot be understood from the first paragraphs, the user will most likely not read it to the end.

Ideally, the article should include several short paragraphs, provided with headings that facilitate the perception of the text. To increase its attractiveness, use bulleted lists and graphic support.

Chasing clicks

"10 Ways to Ruin Your Own Content: #5 Will Make You Cry!" - Such headlines are regularly found on websites. In this way, owners strive to attract, to arouse interest. Indeed, the number of visitors in such a case can increase sharply, but how to make users focus on reading such material?

Make sure that the catchy title fully corresponds to the content of the article. Otherwise, your site's reputation will be at risk, and users will not be interested in its content, no matter what tempting offers you make.