I started wearing leather jackets, joking around more, being irreverent, dropping f-bombs, yelling until I went hoarse, and bouncing around on stage with a boisterous energy and swagger I didn’t actually have. It was a wildly exaggerated version of myself, but one I felt I could have some fun with.
Most importantly, the audience began paying attention to my advice when I delivered it with the “Steli persona” because they needed it. All the generic, dispassionate advice they were getting from business blogs made it harder for them to make the right decisions. They needed a loud, assertive voice telling them to stop fucking around and showing them what they needed to change to succeed.
I let the audience determine what my founder brand belize telegram data would be. Adopting this “friendly strength” tone then informed every YouTube video I made, podcast I hosted, and book I wrote.
You’ll need to avoid the temptation to craft your founder persona in a way that glorifies you and your ego. It’s not about you—it’s about your customers.
In the same way your customers’ needs guide your product decisions, they should also guide your founder brand. Let them tell you what it is about you that resonates with them.
I can already sense you panicking about finding the time to work on your founder brand and content in your jam-packed schedule. You’re busy doing practical founder shit! Someone’s gotta keep the lights on!