But doing all that isn’t easy

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Avoid dark patterns: While privacy laws have loopholes, you don’t want to use them. People are usually tricked once, but the bad taste remains. It’s always better to offer genuine value to your audience. It will pay off.
10. Monitor Email Metrics and Reiterate
Every team has different goals for their bulk emails, and the metrics to track will vary. Start by defining your goal. What do you want to achieve with this bulk communication?

Got a goal? Great.

Now, open a spreadsheet and list email marketing metrics like open rate, click rate, conversion rate, and email response rate. Then, analyze which are most important for your team.

For example:

For marketing folks: Clicks are your best friend. How philippines telegram data many people clicked on a CTA button? How many clicked on links to content and landed on your website?
For sales folks: Drop open rates and all that—they don’t matter. What matters for sales is how many responses you get. Track your progress month-by-month.
DOWNLOAD YOUR BULK EMAIL CHECKLIST

4 Best Practices for Bulk Mails in Marketing: Build a Fantastic Bulk Email Strategy
Marketing emails spark interest, drive engagement, and build anticipation for new and exciting information.


There is a lot of BS in the marketing mailing sphere (thanks to generic, AI-driven, templated content), so we’ll share examples against which we can benchmark.