Orange Blog Talks Social – report

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Without unnecessary introductions. On Saturday, June 20, the first meeting of the Orange Blog Talks series took place at the Bazar club in Warsaw . The first to go were bloggers related to technology, marketing, and social media. Here is my opinion. Presentation by presentation. Plus suggestions on what to change in the next editions (and we know there will be).

Lectures – who gave them and what could you learn?

The whole thing started with a speech by Paweł Tkaczyk . He spoke about what he knows best – building a brand. This is of course his flagship topic, but it was appropriately profiled for those present. This time it was about a personal brand singapore rcs data Analyzing various bloggers, Paweł gave the audience the knowledge and tools on how to approach analysis and creating their own. Consistency, coherence, a clear message – these three elements need to be thought through and refined to achieve success in the blogosphere.

Pawel Tkaczyk Orange Blog Talks Social

After a strong start, it was time for Paweł number two – Opydo . He talked about blog design. He wrote a few posts on the subject at one point and is known for his approach to aesthetics. We stayed on the subject of brand building, because according to Paweł – and it is impossible not to agree – the visual side of a blog influences the way a blogger is perceived. Here, he himself was unlucky – although he polished his presentation, the fonts fell apart and the effect was no longer what it should have been.

After the break, the stage belonged to Michał Górecki . The “merchant of cloth”, as he calls himself, talked about real-time marketing and the role it will play (increasingly important). For bloggers, it is an ideal tool and they have an advantage over brands because they do not need to go through any decision-making chain to use, for example, a meme that is currently on the rise. Górecki himself, who is also his own rudder, sailor and ship, is in an equally comfortable situation.