Perhaps first a few words about my own work: My consulting clients are mainly larger companies and large medium-sized businesses as well as hidden champions, whom I support in communication strategy, content marketing and change projects in (digital) communication. I also advise companies in the area of personal brands and brand ambassadors. I am supported in my office by a permanent employee and several freelancers as well as a cooperation partner for the webinar area. Other cooperation partners with whom I am closely associated are added flexibly depending on the project.
But I'm always thinking about how I can share my knowledge and experience with the community, how I can contribute to the shared increase in knowledge and how I can also help entrepreneurs who cannot or do not want to afford extensive advice and support (yet). This is the motivation that gave rise to the PR Doctor. This is why I write books.
Lectures, such as those I give at congresses, association linkedin data meetings or company events, are also a good way to pass on knowledge and ideas to a larger group. The workshops that I have planned for this year, initially online, are intended to contribute to the same goal. More on this below.
My plans for the PR doctor
2017 was my most intensive and work-busy year ever. My own content marketing has been neglected. Although I can hand in work in the office, I still write my blog posts myself. I have usually managed to publish at least several posts per month, and have also made a few videos. But this should be planned more and, above all, more systematically. I have planned the following key topics for 2018. Current information will be added as needed.
Solid support for communication and content marketing
My editorial plan includes numerous advice articles, some with checklists and examples. Some have already been written. Some are still to be filmed as videos. Some of the most read articles from previous years are also waiting to be revised, supplemented and republished.