Do you want to convince your boss of a new marketing strategy or show that investing in your marketing campaigns is really worthwhile? KPIs can help you with this! The right metrics make marketing success measurable and controllable. But which KPIs should you measure? In this article, we'll look at six important metrics for your online marketing .
This is what awaits you:
Which metrics are most important?
6 important KPIs in online marketing
conversion rate
number of conversions
Cost per Action (CPA)
Return on Investment (ROI)
Return on Advertising Spend (ROAS)
cost-to-sales ratio (KUR)
Conclusion
Which metrics are most important ?
In online marketing, there is almost no measure that cannot bahamas phone number data be measured. With the multitude of KPIs, it is not easy to concentrate on essential indicators .
It is not possible to say in general terms which KPIs are the most important. This depends largely on your objectives and what you want to achieve with your marketing strategy . You can find out how to choose the right metrics for your goals in this article:
What are KPIs? Article
Nevertheless, there are some essential online marketing metrics that are indispensable in almost every report. We will introduce you to some of these basic KPIs below.
6 important KPIs in online marketing
While followers and likes are particularly important as key figures in social media marketing, the conversion rate or cost per order (CPO) is more important in e-commerce. Different KPIs are therefore relevant in each area of online marketing. However, to give you an initial overview of the KPIs, we have put together a selection of the most basic online marketing key figures.