13. The Soft Close
A soft close is just what it sounds like—the opposite of a hard close. Let the prospect feel like they're guiding the sales process. Rather than outlining the sales process and pushing next steps, you might ask questions that allow the prospect to lead the way.
Soft close questions and phrases:
“What would you like to do next?”
“You know more about [their industry] than I do—so which features of our product would you prefer to see first in this demo?”
“Would you prefer to see a product demo, or do you want to jump right into using our free trial?”
Why this works: By putting the prospect in the driver's seat, they feel more in control. This allows them to guide the process and feel more comfortable.
When it works best: When you have well-qualified belize telegram data leads who are familiar with your offering and likely to close or prospects who are wary of being sold to.
When not to use it: When dealing with unqualified prospects or leads who have no idea what you have to offer.
14.
The Scarcity Close is similar to the “Now or Never” close—it leverages our human instinct of FOMO (fear of missing out). By letting them know there are only so many products left or you can only onboard so many new clients, you push prospects to make a decision. Just be genuine; don't use false scarcity or risk breaking the prospect's trust.
Scarcity closing phrases:
“This is the last [product] we have remaining.”