Why should everyone think about their own personal brand in digital media? First of all, think about the information sovereignty over your own name: Do others perhaps determine what can be found about you on the Internet? Do you even know exactly what is written about you online and do you find out about news about it? If not, it is high time to think about your own reputation monitoring. This is the minimum of what every personal brand should basically achieve, and this is where the reputation scale begins.
The scale allows you to assess the level of your own personal marketing and plan for the future: How do you currently rank in terms of activity in digital media, and where do you want to go? How do you allocate your resources sensibly? The reputation scale provides orientation within the many options and helps to scale the effort. Use the reputation scale to design and develop your own online reputation in a way that makes sense to you.
From Obligation to Freestyle
When was the last time you googled yourself? Have you set alerts instagram data for your own name and relevant terms? Do you know what others are publishing about you on the web and do you find out when something new appears? Monitoring is now a must for every company and every personal brand, regardless of the extent to which they have their own presence and publications.
If it turns out during the course of reputation monitoring that the search results obtained do not give the desired picture, a much more comprehensive strategy may be required than initially thought. Often, it is only when people begin systematically monitoring their name that they realize that they do not want to leave the information about their own name or the name of their company to any directories, link collections or even community newspapers. If they do not want others to determine where and in what context their name appears, they must take action.
The scale follows a path that is self-evident: findings from monitoring often lead to a company's own strategy being questioned or a personal brand strategy being systematically planned for the first time. To do this, you have to think about the number, type, scope and frequency of your own publications. This can start with the individual's XING profile and doesn't end with the corporate blog: if someone is looking for something on a specific topic or term from your field, where should they end up - with you or with your fiercest competitor?