Post Purhase Trigger Email Example: OfficeMax

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Email Trigger: When a customer completes a purchase.



Email Message: Typically, post-purchase emails are meant to give confirmation that the sale went through. Best practices include dynamically inserting the cart contents, providing shipping tracking information, and delivering any other information needed to receive the order.



Some brands also take the opportunity to provide com cell phone lists for sale plimentary products or unlocked reward status and tiers. Here OfficeMax gives a simple post-purchase email with a quick link to track the order and basic information about the purchase.


5. Using post-purchase triggered emails to multiply sales: Amazon example
Here Amazon uses a post-purchase trigger as a signal to send specific recommendations.


6. Out of Stock Trigger Email Capture: Sage

Email Trigger: When a customer comes to a product page that is out of stock.

Email Message: Simply presenting an opportunity to join a waiting list gives Sage an opportunity to followup with direct, personal offers of both the item when it is back in stock as well as related items in the future.