Website promotion in Yandex and Google: truth and myths

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It is customary to begin a conversation about promotion in Yandex with a comparison of the two most famous search engines:

Yandex is a Russian search engine that has existed since 1997. When Yandex began its activity, there were five thousand sites in RuNet containing 4 GB of information. Even then, the system had the function of ranking sites taking into account various aspects of their design and content. Now, after 22 years of continuous development, Yandex has become the leading search engine of the Russian Internet and is used by at least half of the users of the global network.

The algorithm that generates the results is called Yandex's "Multi-armed Bandit". In addition to it, the Minusinsk algorithm is also used, the purpose of which is to identify the use of black SEO us companies board of directors email list methods and prevent attempts to get into the TOP by deception.

Google is an American company that has been operating since 1998. It owns many popular resources, such as YouTube. As for the Google search engine, it is a truly unique system that is currently used in almost all countries. Only in Russia and China are there search engines that can compete with it in terms of working with Internet sites.

According to unofficial sources, Google's ranking algorithm is called Panda. Like Minusinsk, it includes a number of mechanisms aimed at identifying cases of search results manipulation. It is quite difficult to interact with it through standard SEO optimization techniques aimed at obtaining positions and traffic without real work on the resource itself.

Website promotion in Yandex and Google: truth and myths

Website owners often ask the question: “ Which is better – Yandex or Google?” However, it is simply impossible to give a clear answer.

These search engines have a similar operating principle, but there are also serious differences. For example, "Mnogorukiy Bandit" regularly updates Yandex results, adding new resources there. Panda is more conservative, so Google often offers outdated sites in response to a variety of queries.