Lead nurturing strategies

[rifat28dddd]

Bottom of the Funnel Lead Nurturing Strategies (BOFU)
And at the bottom of your funnel, we have purchase and retention. By now, your prospects are well-informed and prepared to make a purchase decision. Retention is where you continue to provide exceptional service—securing their loyalty, as well as referrals.


Follow up consistently: Don’t drop leads who are about ready to purchase. Keep following up until you have a closed deal. You can also nurture the new customer relationship after purchase with frequent follow-ups to catch issues early on—and elevate the entire experience. (The right CRM can automate this for you!)
Maintain high-quality service: Once your leads have belize telegram data become paying customers, keep up the good work! Streamline onboarding and the sales-to-support handoff.
Create retargeting campaigns: Maybe the sale fell through, but that doesn’t mean the lead is dead. Retarget with ads and/or marketing automation to pull them back into your sales funnel.
Upsell or cross-sell: Upselling and cross-selling are about increasing the value of your solution for the customer—while maximizing CLV.
Now you can see the lead nurturing process as applied throughout your sales funnel.

With relevant CTAs, effective marketing-sales cooperation, and diligent iteration of your entire lead nurturing program—conversion rates will respond. Pretty nifty, right?

Next, let’s cover seven tips and best practices to help you build that lead-nurturing machine.

Build Your Lead Nurturing Strategy with These 7 Tips & Tactics
Every nurturing campaign—even the best—can get better. The right lead nurturing tactics and tips will get your strategies up and thriving.