How to work with headings correctly when optimizing texts

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We have already mentioned earlier that web pages must have headings. Articles without headings are perceived by readers extremely poorly. Moreover, you need to make headings noticeable so that no one can confuse them with any other. Try changing the font and size, separating the title from the main content by skipping lines.

How to work with headings correctly when optimizing texts

The reader's gaze is primarily caught by architects email list the headlines. This means that it is not enough to simply create them - they also need to be optimized. Make the headlines clear and, preferably, selling. It is necessary to extract maximum benefit from three quarters of all attention of potential clients. In the absence of a noticeable headline, the user has to carefully read the material to understand what exactly is being offered to him. But not everyone is ready to do this.

It is very important that the web page has only one main heading, formatted in HTML code with the H1 tag. If the article is large enough, there may be several subheadings and they are formatted with the H2 tag (1st nesting level), H3 (2nd level), etc. HTML allows you to set as many as 6 heading levels (H1–H6).

To optimize headings, you need to make them different in font size. Then the document structure is displayed more clearly. It is absolutely unacceptable to make all headings in H1, and then change their font size using CSS style markup. Only one H1 heading can be used on one page. But others (H2–H6) can be placed as many times as necessary (there is no concept of an optimal number of subheadings). H2 can come immediately after H1 (even without separating it with text). The same goes for H2 — immediately after H3. Always try to rely on the logic of document structure.

How to work with headings when optimizing texts

Selling headlines that encourage the user to perform a target action (fill out a form, call, add to cart, place an order, etc.) can and should be placed in product cards, on pages of services provided, promotions, and in a number of other cases. It should be noted that creating a selling headline is not an easy task. But a separate article will be needed to cover this topic in detail.

It is desirable that the title contains keywords. But at the same time they should look natural (it is not enough to simply list them).