Convert Leads into Happy Customers

[rifat28dddd]

Lead magnets can range from a discount code or a giveaway to a free ebook, a product demo, or a checklist. There are dozens of lead magnet options for almost every industry.

Here’s just one of many free downloads Close offers in exchange for an email address:

The Customer Relationship Management Process - Attract Leads with Real Potential
Source: Close

When someone becomes your lead, it’s worth tracking iceland telegram data how their relationship with you progresses. What different resources have they downloaded? Have they replied to any of your follow-up emails after they signed up? If so, what did they say?

Those details are golden and worth keeping track of.

3. The more you learn about your lead, the better prepared you’ll be to say the right thing at the right time to turn them into a customer.

“But how can I be sure this will work for us?”

When talking to a potential customer, this question might pop up. Depending on your industry and the type of customers that buy from you, it may come up a lot. And the power of relationship management really shines when it comes to answering that question.