Analyze your competitors

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Review platforms and websites. Why it’s vital: Harnesses existing platforms where customers naturally leave feedback. An online business can monitor feedback on platforms like Trustpilot or Yelp. An offline business can encourage and monitor customer feedback on local business directories or Yelp.
No matter what method you use, ensure you’re engaging with your customers in a conversation. As we mentioned, let your customers know you’re talking with them, not just at them.


To create a strong brand strategy, a competitive analysis is essential. This not only helps cambodia rcs data you understand your position but also highlights the brand identities of competitors. Here’s a step-by-step process:

Define metrics. Establish relevant metrics (e.g., revenues, unique visitors). Be wary of choosing irrelevant metrics; they may mislead your analysis. If you’re an e-commerce platform, track metrics like conversion rates or average cart value.
Look at recent trends. Understand the current happenings in your industry. For a newly opened cafe, check if the coffee trend in your area is leaning towards specialty brews.
Evaluate historical trends. Review past data to predict future patterns. A fashion retailer should look at past seasons’ best-selling items.
Track growth. Examine both monthly and yearly growth figures. If you run an online fitness program, track sign-ups when people have fitness resolutions after the new year.