So I enjoyed the perfect Wagyu beef and thought about the ideal media planning. And he will be pleased that publisher Andi Dressler is not entirely wrong when he launches a new glossy travel magazine in Switzerland. guru wants to conquer Switzerland in one fell swoop and make his Connoisseur Circle irreplaceable as a magazine and as a book for belarus rcs data the hotel industry. So no digital investment, but a clear commitment to the printed glossy product. Issue number one for Switzerland is doing surprisingly well at the kiosks, said Andi, enjoying the low-fat chicken breast with chickpeas and iceberg lettuce. And over grilled vegetables, Thomas Wilde told us that his customer, Get Your Guide from Zurich, is one of the few European start-ups that has what it takes to be a "unicorn" (that's what companies with a valuation of more than a billion are known as).
Two other up-and-coming start-ups are also taking advice from Wilde: McRent and Secret Escapes. The young founders are grateful to the old hand for making them known and famous in the media world. But does it always have to be digital and media? The bakers, architects, social investors, filmmakers and doctors present are doing traditional business without even a website. Just like in the old days... before 1995, when the digital craze began. And what was really pleasing: During the whole barbecue adventure, not a single cell phone rang and the smartphones were only used to show pictures of new or old treasures (mostly valuable vintage cars or even more valuable new acquaintances). A perfect world in Haidhausen with the big green egg. It works.