Bill Gates knows the digital world very well and acted carefully when he gradually introduced his children to the world of new media. Incidentally, a survey of the public (on the online platform "20 Minutes") confirms that the majority think it makes sense not to give children an iPhone until they are 14 years old.
What is being bought is the desire to have walked the special trail in the Alps. exciting mountain bike route à la "Transalp". The talk is about the cross-border high-altitude trail that the france rcs data whole family can walk from hut to hut. Where is the "Way of St. James" in the Swiss mountains, where is the "Santiago de Compostela" as the new Mecca for spiritual hikers in the Alps? What is needed are new types of accommodation that are geared to the changed lifestyle and holiday habits of millennials. Hotels that offer more than rooms in the style of the 1970s.
Switzerland needs to win back its fans with summer offers, which are products that cause a sensation around the world. There used to be the unusual grand hotels in the middle of the Alps, the legendary places on the big mountains, the spectacular train routes like the Glacier Express, the great school of professional hospitality. Switzerland needs more of that again. And you can run excellent campaigns on them.