They deliver value to customers without friction.
After initial adoption, they grow rapidly within the account.
We’ve been fortunate to be Datadog’s partner as they’ve rapidly scaled, launched major new product lines, went public in 2019 at a $25 billion market cap, and continue to exceed public company expectations.
They are also a shining example of how product-led adoption can scale to the enterprise.
Datadog CMO Alex Rosemblat shared that the company’s high argentina mobile database revenue comes from a two-pronged distribution approach:
“We sell to the executive buyer level. At some point they’re going to have to approve the purchase of a big contract. But we’re always trying to get to the grassroots level.”
Calendly
Calendly is a meeting scheduling tool that allows people within and across organizations to find mutually agreeable meeting times.
Calendly is a truly viral product. Every time someone sends an invite through the app, they automatically promote the product as well and start a viral loop. There are virtually no barriers to entry, and — and this is the key — because the product solves an almost universal problem, it’s adopted very quickly by invitees.