In this metaphor, you need to know:
Which prey are you going after?
The first step is to identify your business model. What kind of customers “prey” does your SaaS need?
Elephants – worth hundreds of thousands of dollars a year
Antelope – worth tens of thousands of dollars poland mobile database per year
Rabbits – worth thousands of dollars per year
Rats – worth hundreds of dollars per year
Flies – a few dollars a year
Next, determine the right “hunting tools,” also known as your acquisition strategy. There are three main types:
Spears – Requires a lot of direct human skills and involvement, such as sales and business development. Suitable for SaaS businesses targeting enterprise customers.
Nets – Attract a large number of potential targets at once, such as content marketing . Suitable for SaaS businesses targeting small businesses.
Seeds — Your customer base is independent. Examples include word-of-mouth marketing and virality. Suitable for SaaS businesses targeting small businesses or consumers.
For us, our client base is primarily in the $1k-$10k range. That’s why our content marketing strategy works so well — it’s the right tool for the right group.