Step 6: Optimize Fresh Content with Internal Links
If you’re working with a site that isn’t getting a ton of links, you can address this from an optimization standpoint for fresh content.
This will mean consulting a list of authoritative pages to identify opportunities for relevant interconnections that will benefit your search performance.
One way to do this is to perform some Google searches using the keywords used in your new content to find other relevant pages to link to on your site.
For example, we might search for “site:hrefgo.com internal links” to find other articles related to this guide and, where appropriate, add reciprocal links to benefit from any existing authority they may have:
These methods can help boost your internal linking by ensuring brazil mobile database more pages benefit from shared authority.
Pro tip : Aim to point at least two or three internal links to each new piece of content. These should come from authoritative pages as well as pages in related topic clusters.
Bonus Step: Maximize the Impact of Digital PR Campaigns with Internal Linking
If creating engaging assets to earn external links is part of your overall marketing mix, you can also use them to improve your internal links.
Consider how you can use your campaign landing page to pass authority to other relevant pages on your website.
This may require basic navigation links or more contextual links in the body of the copy to improve SEO and UX.