Keyword Mapping
The most effective search campaigns all require one essential element: keywords. As the foundation of your SEO tools, keywords serve as an outline for your website structure and potential content. Leveraging different entry points is a smart way to increase traffic and expand your website's reach.
For example, a new study from HigherVisibility took a closer look at the five most searched terms in six competing industries to identify trends among the top-ranking URLs. The results showed that a site’s homepage wasn’t always in one of the top ranking positions for example, in the wedding vertical, only one query — “wedding dresses” — produced a ranking homepage.
In other words, your backlink portfolio should include more morocco mobile database than just links to your homepage, but how do you identify opportunities to expand into sub-directories? One solution is keyword mapping.
What is keyword mapping?
Keyword mapping is a framework of target keywords you choose, which reflects the structure of your website. Keyword mapping is one of the key processes of on-page optimization, which gives Google and other search engines the opportunity to analyze the relevance of each page and ultimately provide users with the information they are searching for.
step
1. Identify a larger set of keywords
Your goal in the first phase of research is to gather as many keywords as possible that you want your site to appear for. Think outside the structure of your current site and beyond the keywords you currently rank for—especially those that your competitors are using for their SEO efforts.