Another term that often comes up when discussing bounce rate is exit rate. The difference between bounce rate and exit rate is sometimes unclear because the two are somewhat similar. If the bounce rate is the number of single-page sessions for a web page, then the exit rate is the number of people who leave a specific page.
So if a person lands on Page 1 of your site and clicks their browser's back button to the referring page, that's a bounce. However, if they land on Page 1, go to Page 2, and then quit the browser or jump to another site, that's considered an exit. Because they clicked from Page 1 to another page, it's not considered a bounce. Page 2 also doesn't count because that wasn't the first page the person landed on.
In terms of analytics, bounces may indicate a lack of interest bahamas mobile database in your site, but a high exit rate may indicate that you have a problem with conversion rate optimization CRO . Even if someone shows enough interest in your site to visit multiple pages, they will most likely return to the search engine to find the answers they are looking for.
If you want to reduce your bounce rate, you should consider what factors can negatively impact your bounce rate, including:
Slow page speed
pop up
Unnecessary plugins
Poor usability
Improperly optimized title tags and meta descriptions
Blank page and technical errors
Low-quality content
Pages that are not mobile- friendly
Incorrectly implemented Google Analytics setup
So, when faced with how to reduce your bounce rate, there are several things you can do. Here are some of the most important ones.