Traditional Marketing –
Mariusz Lodyga
Marketing Strategist
7 min
Traditional marketing is associated by some marketers with the ancient times, when the internet was still in its infancy. The scale of the transformation is so large that many of them will not even consider placing an advert for their brand on the radio, television or a paper newspaper. The question I will answer in the following post is – what is the reason for this korea telegram data approach and not another.
It has been known for a long time that digital marketing is gradually replacing traditional marketing. This is probably the most important trend of this century, which is simply not good to be unaware of in marketing.
Just two decades ago, the average consumer purchasing process might have looked (and sometimes still does, but more on that later) like this:
A certain consumer (let's call him Adam) was reading his favorite newspaper with local news , as he did every Monday .
At some point he came across an ad for a product that interested him. He read the description (in the ad) and decided that when he was in the store in the next few days, he would buy it.