, although strongly emphasized by marketing agencies, turns out to be not the only (or even the main) reason why marketers are moving away from traditional channels.
According to the study, marketers primarily pay attention to the problem of limited contact with their recipients, which is characteristic of traditional media.
As a result, more and more marketers are deciding to completely abandon these types of channels. The question is, is it right?
Why is traditional marketing so important?
To answer this question, I will use a quote from one of the oman telegram data most outstanding marketing experts of our time – Philip Kotler:
“Integrated marketing communications is a way of looking at the entire marketing process from the customer’s perspective”
Kotler is a believer in the principle that good marketing is marketing that combines traditional (offline) and modern (digital) communication. Only through such integration can a brand build full access to its target group.