Nobody likes clickbait articles or emails.

[robiulhasan]

2. Deliver high-quality content, consistently

So, if you master the art of writing phenomenal email subject lines, but the email content fails to live up to their promises, it won’t take long before readers stop clicking, send your emails directly to trash, or even unsubscribe.

Most of us have a few newsletters that we open religiously. The moment they arrive in our inbox we stop what we’re doing and give them our attention. Why? Because these emails deliver value – cell phone number list consistently.

Make sure that the content in your newsletters consistently surprises, impresses, and adds value to your subscribers, and you’ll discover a never-ending flow of readers who are eager to read your content and pay attention to the recommendations you deliver.

Download: Our ultimate email content and copywriting writing checklist to ensure your B2B email marketing communications are compelling and nurture your leads the right way.

3. End your email with a cliffhanger
Have you noticed how many television shows end in the middle of an intense moment—leaving us all eager and anxious for the following week’s conclusion, resolution or big reveal?

Writers do this because they’ve discovered that it keeps viewers engaged and increases the likelihood of them watching regularly. If the story is resolved immediately, then viewers might come back to watch next week – but if they miss the episode, it’s less pressing.

Meanwhile, when the story fails to conclude in one episode, viewers will be compelled to wonder what will happen next. Because of this lack of closure, repeat viewing is absolutely crucial, and ultimately builds a loyal fanbase.