As the cost of Facebook and Google CPC advertising has been rising year by year, and Google's algorithm is also designed to provide users with a better search experience, usa phone number list has begun to receive attention from major brands and companies in recent years. Many businesses want to get a piece of the SEO pie. Even online stores are working on SEO , hoping to manage their brands and increase their visibility through SEO . Using Google SEO to help online stores create more brand exposure, companies can use the online store traffic from SEO to increase brand awareness and even increase online store sales profits.
1. Google SEO algorithm updates over the years
2. Online Store SEO Tips
2.1 SSL Encryption
2.2 Backlinks
2.3 Highlight the professional knowledge of online shop merchants
2.4 SEO Optimization
2.4.1 Keywords
2.4.2 Search Console
2.4.3 Sitemap
2.4.4 Page HTML tags
2.4.5 SEO friendly URL
But how exactly should an online store conduct SEO ? Before understanding how to do SEO for your online store , it is better to try to understand the Google search engine algorithm first, and then adjust your SEO strategy according to the latest algorithm .
Google SEO algorithm updates over the years
Panda algorithm : Updated in 2011 , it examines the "content quality" of a website to see if there is repetitive content, such as content farms, keyword abuse, and spam.
Penguin Algorithm : Updated in 2012 , it reviews the website's backlinks, focuses on the quality of the links, and checks for strange external links and anchor text to prevent black hat SEO operations.
Pirate Algorithm ( DMCA Penalty, Pirate ): Updated in 2012 , it reviews content infringement and copyright piracy issues to ensure the originality of the "content".
Hummingbird : Updated in 2013 , it examines low-quality "content" and keyword abuse issues, combines knowledge graphs with semantic search to improve the search experience, and calculates user search intent.
Pigeon algorithm : Updated in 2014 , it determines website ranking based on the user's location, such as Google My Business.
Mobile-first algorithm ( Mobile ): Updated in 2015 , it is optimized for mobile browsing friendliness and reviews the website's RWD and other mobile device compatibility.
Machine Learning Algorithm ( RankBrain ): Updated in 2015 , it uses machine learning to understand user search intent, focus on user search intent and reduce low-quality content.
Possum algorithm : Updated in 2016 , it enhances the accuracy of local search results and is related to the local content of the website and Google My Business. Entering a business name will make it easier for business information to appear .
Fred Algorithm : Updated in 2017 , it reduces the exposure of websites with low-quality "content" and reviews excessive advertising space and content farms.
Broad Core Algorithm Update (Medic update ): Updated in 2018 , it mainly uses the EAT ( Expertise , Authority , Trustworthy ) principle to rank websites (mainly financial and medical related websites), focusing on improving the quality of "content".
Natural Language Processing ( BERT ): Updated in 2019 , mainly for natural language processing systems, better analysis of search behavior and keywords.
How to do SEO for online stores? Four major tips, learn and use them immediately!
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