Mariusz Lodyga
Marketing Strategist
8 min
One of the key factors in business success is the constant analysis of the activities carried out. However, to be sure that our analysis is effective, we need indicators that will help us in it.
The right business indicators can significantly change the picture of our company's development. What are these indicators? You will learn about this in my post.
Last year was a record-breaking year for our company.
In 2022, we recorded an increase in revenue of almost 100% compared to 2021.
We also improved the profitability of our business to 50% of the revenues obtained, increased the stream of revenues with additional passive sources, and finally gained new business perspectives, which we are currently implementing.
Yes, it was definitely a very good year in terms of the development of our brand.
I am extremely proud of what we have taiwan telegram data achieved and this makes me very optimistic about the future.
ABC of Brand Strategy – Business IndicatorsBut it didn't have to be that good
Especially since there was no shortage of challenges related to running a business, stress and general anxiety.
It started off sharply with turbulence caused by idiotic changes to the tax system called the “Polish Deal”, only to quickly move into a new, nightmarish reality – the war in Ukraine.
The effects of both events were similar to what we saw in March 2020 (as a reminder – the beginning of the COVID marathon).
For a month and a half, many business decisions have come to a standstill. At least in the area of strategic marketing.
Decision-makers were once again afraid to make moves towards an uncertain future or had no mind to do anything else except check the news from the “battlefield”.
I felt it perfectly, because I had a similar reflex – refreshing news pages made my fingers hurt in February and March last year.
However, having already learned from the Covid experience, we used this pause to once again review our own capabilities.
Do you know your key business metrics?
-
- Posts: 546
- Joined: Tue Dec 24, 2024 3:57 am