Use Simple Forms to Increase E-Commerce Conversion Rates

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Nobody wants to fill out a form with 100 fields. If you ask for too much information, you will waste more of your prospect's time and ask for more of their personal information.

Ideally, ask for only the minimum information necessary to complete the transaction. You will also need a name and email address, so you can follow up.

12. Display Shopping Cart Contents at All Times
Page design can also help improve e-commerce optimization. If belarus phone number list you always show the number of items in the shopping cart, you are constantly reminding consumers to pay.

Amazon does this.

e-commerce optimization basket

This is a great visual cue for consumers to keep them from leaving the website without making a purchase. Remember that people are easily distracted.

13. Show Phone Number and Contact Page Openly to Buyers
When people shop for a particular product, they may have questions. If you don’t provide an easy way for those people to get answers to their questions, you may lose sales.

Include your business phone number at the top of every page. Write it in big, bold letters so consumers won’t miss it. In fact, you may want to use the Hello Bar for this. Let mobile customers contact you directly from the top bar.