Zboží.cz adjusts the price of clicks for 2024

[Dimaeiya333]

After three years, Zboží.cz is adjusting the basic price list . From February 1, 2024, a change will be made to the minimum cost per click (CPC). The new minimum price format will be presented in an overview table ecuador mobile database , allowing users to more easily compare and monitor these changes. The simple CPC format will remain, which will continue to be influenced by the selling price of the offer.

Automatic update of minimum CPCs will be done automatically, which means that users do not need to make manual adjustments. However, it is important that they pay attention to the settings of their campaigns, especially regarding auction prices per click, financial limits and the amount of available credit. The current credit status can be easily checked in the Wallet directly in the Goods administration in the main overview of the establishment and in the Client Zone.

This update affects advertisers and businesses on Goods, so it is recommended to carefully monitor this change and, if necessary, adjust your strategies and budgets in accordance with the new pricing conditions.

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News on Zboží.cz
More products, better recommendations, a new look and more advertising positions for advertisers. All this is brought by the news on Zboží.cz

In 2023, more than in previous years, consumers shopped more carefully, spent less on average, and found that a good price played an important role in choosing goods and stores. It can be expected that this cautious behavior will also be reflected in purchases in the coming period.

For this year 2024, we are introducing new products that reflect changes in shopping habits, but also improve existing features for easier use. In addition, they have added new promotion options for advertisers.

Meta removes more granular targeting of ad campaigns
Meta has announced that it will be removing or merging some of its granular targeting options . These are features that are not widely used, are too granular, or cover topics that people may find sensitive. The change will take effect on January 15th. Existing ad sets with targeting affected by the change will continue to work until March 18th, but will need to update their targeting selections. After that date, Meta will stop serving ads for the removed granular targeting, and affected ad sets may be paused.