More August news from the world of PPC advertising and online marketing

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August brought us more interesting and promising news in the field of PPC advertising and online marketing. Come and get to know them!
In the dynamic world of online marketing, new trends and innovations are constantly emerging that affect the way businesses reach their target audience. August is no exception, which is why it is important to stay up to date with the latest developments in PPC advertising and online marketing. This article focuses on the key news that was introduce indonesia mobile database d this month that can have a significant impact on the strategies of marketing professionals.

YouTube has reversed the trend and is growing again in the advertising market
YouTube's reach is expanding to television screens, and this spring the video platform introduced an advertising format popular on television .
In the second quarter of this year, YouTube, the leading video platform, experienced a turnaround in its development and successfully overcame two previous quarters of decline in the advertising market. The results for this period, which were recently published by its parent company Alphabet, show a return to growth in YouTube advertising revenues. Specifically, revenues reached $7.7 billion, which represents a year-on-year increase of 4%. This gain signals a return to stability in the advertising market, which, according to the company's management, indicates a positive trend.

This success also demonstrates YouTube’s vitality and ability to adapt to the changing conditions in the online advertising landscape. With its return to growth and increased revenue, YouTube is emphasizing its importance as a key player in the marketing ecosystem. This success is also an encouragement for marketing professionals and businesses that use YouTube to reach their target groups. With growing ad revenue, the platform is becoming more attractive for advertising investments and provides new opportunities for effectively reaching audiences.

Instagram is testing new comment and share counts for posts
Instagram is testing a new metrics format for posts in the feed that would show the number of shares and comments in addition to likes for each update in the stream.

Instagram, one of the leading social photo and video sharing platforms, is constantly developing and testing new features to improve the user experience and make it easier for content creators to connect with their followers. The latest testing includes a new metrics format for posts in the feed that could significantly impact how people perceive and interact with content.

This new metrics format would provide more visible information about how users interact with each post. In addition to the classic likes, it would also show the number of shares and comments. This way, users would have access to more comprehensive data about how content resonates with their followers and how they perceive it.