Tips for creating Instagram ads that convert

[Dimaeiya333]

Instagram is one of the best platforms for media buying, especially if you want to reach your target audience with retargeting ads.
Instagram Stories drive a lot of engagement. People see them at the top of their feed right after they log in, and they want to check them out before they disappear in 24 hours. You can definitely reach a lot of people just by posting organic Stories—in fact, a third of the most viewed Stories on Instagram are from businesses. But if you want to grow your organic presence, you need to also include ads within Instagram Stories .

In today's article, we present some tips for creating Instagram advertising stories that really work.

Don't let your Instagram stories look like an ad
People don’t go to Instagram to look at PPC ads , they go to see posts from their friends and the brands they follow. If you create visuals that blatantly look like an ad, people will just swipe away and move on to the next story. To make sure people don’t skip your ad, make it look like an organic post.

It’s important to create visuals that don’t look like an ad , but it’s a sweden mobile database lso important to stand out. Creating ads for Instagram is the same as creating any other type of content. People will choose and review the best content. So think about different angles you can use to capture your audience’s attention.

An easy way is to use black and white videos or images. This is because most people create color visuals, and those with a black and white palette are rare.

Again, it will depend on what your competitors are using. So before you create an ad, visit your competitors’ Instagram feeds and pages and see what types of content they create for their organic posts and ads. You can also use Instagram analytics to see which of your competitors’ posts have generated the most engagement. Then, think of ways to differentiate yourself.

Use more videos
Videos on Instagram generate 49% more engagement than images. Videos generally perform better than images because something moving in the feed naturally attracts more attention. But to get the most out of your video ad , you need to create the right content. Here are 4 top tips:

Keep it short: Story ads are naturally short, as they can’t exceed 15 seconds. But you should make them even shorter, as a Facebook study found that 6-second ads generate the best results.

Add captions : 92% of people watch videos with the sound muted when using a mobile device. If your ad contains speech, they won't be able to understand it and will skip it. You should add speech to your ad in the form of captions so people can watch it even with the sound muted.

This is one of the reasons why you often see ads on Instagram that don't contain any speech. The captions explain the product while some music plays in the background.