How to recover if your site has been negatively affected

[sumonasumonakha.t]

If the company or even the author of the content has a negative reputation (even if it is small), the tendency is for them to be left aside in the fight for the top positions in Google search.

Credibility also depends on the credentials of the company or author. For example, is the company respected in the sector in which the content is produced? Is the author a recognized professional in the field?

A weight loss text written by a doctor is very different from one written by someone rich people data without training. The same applies to other topics.


In summary, there are some tips you can follow in case your site has been negatively affected by the new Google update:

Ensure that the information on your pages is of the highest quality and does not distract the user from the main objective of the page;
clearly identify who is behind the content (“About Us” page) and make it easy to get in touch with your team;
look for ways to validate your reputation externally (positive reviews on Google itself, social networks, your own site, etc.);
ensures that the content of your pages is signed by recognized authors (trained in the area and with a good reputation).
Google is increasingly concerned about providing the best experience for users. All you need to do to make your YMYL pages survive the new algorithm is to show that you care about that too.

Do you want to understand if your strategy is at its full potential? Get a free assessment!