For Corporate Customers: Adidas offers a value proposition focused on customized apparel and merchandise solutions for corporate customers. By partnering with Adidas, companies, sports teams and organizations can personalize products with their logos and branding, effectively promoting their brand identity and increasing their visibility.
Adidas’ customization capabilities, including embroidery, screen printing and heat transfer, enable truemoney data corporate clients to create unique and professional branded apparel and merchandise for corporate events, promotional campaigns and team uniforms. Adidas’ value proposition to corporate clients is to provide customized solutions that reflect their brand identity, drive brand recognition and foster a sense of unity and pride among their employees and stakeholders.
Adidas channels consist of:
Wholesale: The Company uses traditional wholesale channels by selling its products to various retail partners, including department stores, sporting goods stores and online marketplaces;
Direct to consumer: Adidas operates its e-commerce platform, allowing customers to purchase products directly;
Brand Stores: Adidas has a network of brand stores around the world where customers can view and purchase products in person;
Licensing: Adidas also generates revenue through licensing agreements with other companies that manufacture and sell products under the Adidas brand.