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What led to the appearance of tetras and them. By integrating with Slack, they used the platform to get started quickly and get paid from day one. They used interest from Slack users to attract investors, based on which they optimized their site. They focused on the platform's top-performing keywords that they knew best for attracting customers. Secret Hack for Ranking in App Directories: They Separate SEO and Brand Building for Content. Marketers take risks to build a brand, so they don't have to worry about their stake being wiped out within a few months of founding.

Their US knowledge base startup, Tettra co-founders Nelson portugal number data Joyce and Andy Cook, have doubled down. They found application: as a weak integration tool. Tettra, which currently bills itself as a wiki. For Slack users, it is built on top of the Slack API. They knew the risks. Andy wrote about . Advantages and disadvantages of creating your product on another company's platform in the guest version. Post for thinkgrowth. “The platform can clone your entire product,” Andy warned. What happens if .

Does the platform decide to embed your services into its own application? Why do people choose . Continue using a third party solution? Here are the other risks and benefits that Andy and Nelson looked at: Growth strategy. Despite the risks, Andy and Nelson decided to create their product based on Slack and within the . For two years they generated monthly recurring income in dollars (mrr). Are you weighing the decision? Should your new startup connect to an already successful platform - like Slack or .