It is probably one of the oldest concepts

[sumonasumonakha.t]

What are the philosophies of marketing management?
Over the years, different marketing objectives have emerged, but which one should be chosen by each company?

The different interests involved in the organization, customers and society, brought 5 chinese thailand data basic orientations that directed the company's marketing objectives.

These are known as marketing management philosophies and are divided into 5 types of orientations:

to production,
product orientation,
to sales,
marketing orientation,
and holistic marketing orientation
Production orientation


He argues that consumers are looking for products that are easy to find and at low costs.

Entrepreneurs are therefore gearing their companies towards high production efficiency, low costs and mass distribution. This is an idea adopted by technology and commodity companies.

Product orientation
Product orientation holds that consumers give preference to products of superior quality and performance to average or that have innovative features.

That is the antithesis of production, here, companies focus on producing quality items and perfecting them over time.

A new product will not necessarily be successful, it needs to be promoted, seen and distributed properly.