How do emotions influence consumer actions and intentions?

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Anger, fear, joy, sadness, surprise...

These are just some of the emotions that are part of our daily lives, while we remember something, chat with someone or read comments on social media .

They are capable of altering our physical disposition, affecting the way we behave and shaping the type of reaction we have to certain news and information.

All of this has a direct influence on our relationship with other people and with the brands that impact us.

Therefore, it is essential that companies understand the importance of emotions in marketing and create campaigns that awaken feelings appropriate to the message they want to convey.

We prepared this post to explain how each of the main emotions influence consumers and chinese singapore phone number list how we can increase engagement with the public by using this knowledge to our advantage.

Come on?


Scientists who study human behavior can list a number of emotions.

But, in this post, we are going to focus on 5 of the most basic ones:

happiness;
fear;
gonna;
sadness; and
stress.
Happiness
Do you know what type of content is most shared on social media?

Intuitively, you may have thought that these are controversial posts that generate anger or indignation among users.