According to Forbes, in 2023, customer loyalty will play a key role in the marketing strategies of many companies : in an era of great economic uncertainty such as the one we are experiencing, investments will likely be focused on activities with a high return on investment .
In a similar context, the adoption of technological solutions, such as Customer Data Platforms , which enable the implementation of effective customer-centric marketing strategies , is also increasingly important.
Marketing Trend 2023: Technological Evolution in the Name of Privacy
The question of the centrality of the consumer in a marketing strategy, addressed tongliao mobile number database in the previous paragraph, opens the way to the adoption of a code of ethics concerning the management and processing of users' personal data .
While personal information and data on tastes, interests, habits and purchasing behaviors are increasingly an asset to protect for users, they represent a real treasure for companies on which to develop their marketing strategies .
2023 will likely be the year when marketing automation and artificial intelligence will represent two fundamental assets to personalize and improve your audience 's customer experience at every touchpoint .
The benefits of adopting Customer Data Platforms and technology solutions for this type of business are easy to say: more user engagement , greater loyalty, better business performance.