Each e-commerce project has its own particularities , so a careful profiling and segmentation strategy cannot be separated from a precise study of the data and specific information relating to its audience.
However, especially in the first phase, it is possible to identify some segments that can be immediately exploited and refined over time.
We have identified 7 of them as particular, to be configured immediately anhui mobile number database taking advantage of all the The potential of Blendee is that it provides 15 filters to monitor the lifecycle of a user.
Lead
This segment includes all “known” users, meaning those who have published at least one contact, whether an email address or a phone number, but who have never made a purchase.
How to encourage them to buy?
Offer discount for first order
Send a personalized newsletter with the products viewed and the content viewed
Identify the cluster and leverage it for targeted remarketing campaigns on Facebook and Google
Newsletter Subscribers
This segment includes users who have chosen to stay up to date with promotions and store news and are, without a doubt, the first most requested group of users.