Although, from a purely theoretical point of view, the term progressive profiling only refers to profiling through forms, it is important to remember that there are other ways that allow us to qualify our audience and thus implement strategies for personalizing the customer experience.
In this case, it is the reference to the tagging technique, which, latently in the eyes of the end user, allows the latter to be associated with particular labels based on the performance of certain actions, rather than the achievement netherlands mobile database of particular objectives (e.g.: opening an email, clicking on a link, browsing a particular product category, rather than purchasing a product repeatedly, to name a few examples).
In this case, the labels provide auxiliary information about the contact and allow you to filter and segment users who share the same characteristics. The matching can be done manually or dynamically.
An effective progressive profiling activity is essential to qualify and enhance your audience in the best possible way.
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