Addressing the issue of advanced and dynamic profiling allows us to open the boundaries of email marketing as we traditionally know it and introduce triggered emails .
With this formulation, we will consider all those highly personalized emails that are sent one-to-one when a certain event occurs.
You have probably received a follow-up email after a purchase with the suggestion of products list of real mobile number database related to the one recently purchased, rather than the one related to the abandoned cart: in both cases, these are triggered emails.
Events that can act as a "trigger" , if we want to translate from English, It's a lot (from a missed purchase, to filling out a form, to viewing a content/product) so the possibilities of engaging your users with personalized content should not be underestimated, as also recalled in the report commented above.