They shouldn’t be treated as an afterthought. For each post, consider:
Which hashtags are you using? How many? Are they in your first comment?
Did you write a strong call-to-action?
How does this caption compare to your most recent one(s)?
Much like your content strategy needs to be diverse, the same job seekers data rings true for your Instagram captions.
When you schedule posts in advance, you have time to put your captions under the microscope and ensure there’s some variety. Likewise, you can confirm that you’re using the right Instagram hashtags and aren’t missing any key details before your post goes live.
scheduling Instagram first comment
3. Keep a close eye on your content calendar
Scheduling based on a defined content calendar encourages both variety and consistency in terms of your posts.
As you queue up your posts, ask yourself:
Are we hitting the appropriate publishing frequency?
Is there enough variation in our content schedule?
How are we promoting this content to encourage engagement?
Are there opportunities to cross-post or repurpose this content to other networks?
Have the appropriate stakeholders reviewed this post before it goes live?
The answers to all of the above ensure more thoughtful, goal-driven posts that are poised to perform well. Below is a quick snapshot of what a content calendar looks like in Sprout: