Aftermarket Sales: In addition to initial product sales

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Ecosystem partnerships: GE often engages in ecosystem partnerships, particularly in sectors such as aviation and energy. These collaborations involve working closely with other companies, such as airlines or energy companies, to provide comprehensive solutions that go beyond individual products. This approach helps GE deliver integrated solutions tailored to specific industry needs;
Retail (Consumer Appliances): In the consumer appliances segment, GE uses traditional advertising data retail channels to sell products such as refrigerators, ovens and washing machines. These products are typically available through a variety of retailers, both online and in physical stores;
Government Contracting: Given GE's involvement in industries such as defense and energy, it frequently contracts with governments and government agencies. These contracts serve as an important channel for GE to deliver its products and services, especially in highly regulated and specialized industries;
, GE uses aftermarket sales channels to offer spare parts, upgrades, and maintenance services. This helps generate ongoing revenue and fosters long-term customer relationships.