Plus, they don't have anyone to help them - after all, there aren't many professionals in Brazil who call themselves "email marketing experts" (and if they do exist, they need to work on their branding better, because Google didn't point me to any).
All of this made me fearful when I applied for the Rock Email Analyst position. But, after taking the Rock Content University course, understanding the subject better, and meeting my supervisor, Clara Borges , I made my decision. I accepted the challenge and prepared to help change this story.
Considering all the doubts and uncertainties about this practice, today I want to share numbers lawyer data and details of Rock's email marketing strategy and, above all, show our evolution.
In 2014, Rock hired HubSpot to meet its marketing automation needs. The platform has all of the company’s email history.
Based on this data, I saw that our first email was created on January 17, 2014, for a nurturing flow. The message was created by our CMO, Diego Gomes , but it already had the name and signature of Vitor Peçanha . That's because it's part of good email marketing practices to always use the name and email of a real person and not the company's.
The beginning of everything
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