Hubspot chose an interesting video format. In its promotional video

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Although the video is just a case study, it is very successful and can become an inspiration for many B2B brands. The video here demonstrates in a fun way how Slack helped another company streamline their internal processes.

Hubspot – Explain what you do

What is HubSpot? (2014) - YouTube

, it shows what it actually does and introduces the viewer step by step to individual activities within the company. This way, the viewer can get a clear idea of ​​what the company actually does.

Create your own branded video
Have you decided to include video advertising in your brand thailand phone number list building strategy? If so, you are probably wondering how to proceed. There are a few principles to keep in mind:

1. Know your target audience
Before you start creating video content, it’s important to consider your target audience. Find out who your target audience is and be clear about who you want to reach with your video content. Targeting smaller audiences is often more effective than targeting the general public. If you’re sure who your content is for, it’ll be much easier to create a video that really resonates with that audience.

2. Have a clear goal
Most companies that start building their brand through video don't proceed very systematically, and that's a mistake . Don't try to cram a lot of information into a small space. The core message could get lost. If you want to get the most out of your video content, you need to have a clear plan. Identify your main message and direct all subsequent steps towards it.